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Last year I predicted that Facebook would yank the rug out from beneath all their publishing partners and dial organic reach down to zero. The result for publishers would be catastrophic if that happened. My prediction was largely marginalized by other publishers, mostly because it would be difficult to face such a grim reality; creating a tectonic shift in the way the entire internet functions.
*As always, Facebook is the Grinch who stole Christmas and theCHIVE is Tommy Boy.