Puma vs. Adidas
Rudolf and Adolf Dassler, Adi for short, were brothers from a small town in Germany. In 1924, they started a shoe company called Dassler Brothers Shoe Factory and found great success. It wasn’t until WW2 that the brothers’ lifelong rivalry would begin. During an allied bombing raid, Adi’s family climbed into a bomb shelter that Rudolf’s family were already in. “The dirty bastards are back again,” Adi said, referring to the Allies. Rudolph misheard this and was convinced his brother meant his family. The brothers would split their company with Rudolph starting Ruda (Rudolf Dassler) which would rename to Puma and Adi started Adidas (Adi Dassler). Years later, millions of football hooligans will march through the streets of Europe in their matching Puma and Adidas attire, with destruction not seen since the times of Genghis Khan.