He has literally become as much of an iconic figure in the humanitarian and philanthropic communities as he is in the music world. He is known as “the face of fusion philanthropy,” bringing together powerful partners from a diverse spectrum of leaders in multiple disciplines/professions. The National Journal named him the most politically effective celebrity of all time.
He put on the Live 8 concerts in the G8 states with Bob Geldof in 2005. It coincided with the 20th anniversary of Band Aid and the UK’s Make Poverty History campaign. The day following the end of the concerts, G8 leaders pledged to double their previous levels of aid to poor nations from $25 billion to $50 billion.
Bono co-founded (RED) with Bobby Shriver in 2006 to “harness the power of people and companies to fight AIDS.” They’ve partnered with the wold’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund, and over the last decade, (RED) has generated more than $500 million to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. This has been able to help over 90 million people.