Every champ gets knocked to the mat at some point. Sports broadcasting’s heavyweight champ is on the ropes and looking at a TKO if they don’t figure out something, fast.
In Nielsen’s projected November numbers, the media giant will lose 621K subscribers, their worst month on record. The projected loss is almost double ESPN’s turnover in past years, when they averaged around 300K a month. To put that number in monetary terms, ESPN will lose in the ballpark of $52M. These recent projections also come amidst the Titanic like 24% plunge in Monday Night Football ratings—once ESPN’s premier flagship broadcast. The numbers are staggering and represent an even greater trend – cord cutters giving cable the boot once and for all.