McDonald’s Arch Deluxe – 1996
McDonald’s has had quite a few interesting attempts at remarketing itself to different demographics, but perhaps none have been as pervasive and cataclysmically ill-judged as the Arch Deluxe Burger. Launched to tune of a $100 million marketing budget, McDonald’s’ was aiming to break into the “urban sophisticates” market (you know, hipsters!) and thus conquer a previously uncatered to part of the market. The problem, unfortunately, was that there was a reason it was uncatered to, namely being, hipsters don’t eat fast food.
However with the rise of Five Guys and Shake Shack today, perhaps they were just ahead of their time.