Ford Edsel – 1957
A vehicle synonymous with cataclysmic acts of marketing failure, The Ford Motor Company invested an astounding $400 million in both producing and unveiling a car deemed “the automobile of the future’. Unfortunately, consumers found the car to be overpriced, unattractive, and (predictably) overhyped. Dismissed in a rather jargonistic manner with the marketing speak of “The aim was right, but the target moved”, Ford halted production of the model in 1960, at a loss of $250 million.
The term ‘Edsel’ is still used today as a byword for overhyped failures.