“As with all of our sponsors, we have worked with the National Guard to create tailored advertising and marketing programs to meet their specific objectives which in this case was recruitment and retention by targeting our fans and audience through media and stadium assets controlled by the team,” Speight said.
The Jets recently made a $1 million contribution to Building for America’s Bravest, a non-profit that builds smart homes for catastrophically injured service members returning home, and annually host appreciation days for the military and first responders, he said.
Records show the Jets were not alone in contracting with the military. Other teams, such as the Indianapolis Colts and Baltimore Ravens, have also received money under similar agreements. No money has gone to the Giants or Eagles, records show.